bluekai check my profile

The data management platform market approached $2.15 billion in 2020 and is expected to reach $5.65 billion by 2027, according to, The marketing analytics software market was valued at $2.83 billion in 2020 and is expected to expand to $7.43 billion by 2027, according to, First-party online and offline data ingestion, Audience growth through Oracle Data Marketplace, Reporting for user profile quality assurance, Reporting for audience discovery and audience analytics, Cross-channel and cross-device data integration through Oracle ID Graph, Integrations with other Oracle data management solutions. What is the potential problem in hitting Continue? Be tracked or leave the site. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. The problem with that is that the instructions posted on these kinds of scam websites are often bogus. Reach your customers/prospects across the open web and social channels that they spend time on by activating the cross-device extension. Unfortunately, there are only two options available to you. If you have the browser send an email address and a tracking cookie at the same time, thats what you need to build that link, he said. Security researcher Anurag Sen found the database and reported his finding to Oracle through an intermediary Roi Carthy, chief executive at cybersecurity firm Hudson Rock and former TechCrunch reporter. The bluekai.com sites, as well as the Oracle site (who owns bluekai.com), are among the affected sites. Your email address will not be published. An unsecured BlueKai database reportedly exposed the personally identifiable information (PII) of billions of users in 2020, according to. Read next: Top Data Management Platforms & Software Oracle and Java are registered trademarks of Oracle and/or its affiliates. Total Raised. All rights reserved. Have you ever wondered why online ads appear for things that you were just thinking about? Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected. TechCrunch found records containing details of private purchases. Click on each logo to learn more. Save my name, email, and website in this browser for the next time I comment. Oracle BlueKai improves marketing strategies primarily by helping companies understand their audiences better. For information about opting out and for other information about our practices, please see the, Oracle Marketing Cloud & Oracle Advertising Privacy Policy. Other names may be trademarks of their respective owners. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives. The company also declined to say if it had warned U.S. or international regulators of the incident. A connection will only process the profiles of visitors who have consented to at least one of the objectives that the connection is linked to. All rights reserved. BlueKai can also tie your mobile web browsing habits to your desktop activity, allowing it to follow you across the internet no matter which device you use. But there are dangers with collecting web-tracking data on millions of people. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. By knowing which websites you visit and which emails you open, marketers can use this vast amount of tracking data to infer as much about you as possible your income, education, political views, and interests to name a few in order to target you with ads that should match your apparent tastes. Use precampaign analytics to understand audience composition before running an impression. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected. Optimize spend across programmatic advertising through open web and social channels. Use post-campaign analysis to verify that you served the right audience. 1) The problem isn't due to spyware. 8 As of 2010. Through ID Graphs support, the software is able to consolidate disparate data sets to create clean and clear user profiles. A data management platform (DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. I'm running Safari 9.1.3 and like others who failed to upgrade to a higher OS in time find themselves stuck with having to leap to HighSierra -- which needs more RAM than I have, or live with what appears to be an unsupported browser. More than 1.7M users gain insight and guidance from Datamation every year. Optimize spend across programmatic advertising through open web and social channels. Use a private ID graph to extend your reach and leverage your ID linkages for cross-device customer targeting. Seed, Series A, Private Equity), Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. Conduct personalized marketing at the individual level with a consistent message across devices. Regardless, it seems that there should be a simple fix that Apple could send out as an update to the Safari 9.1.3 code. Learn how companies across different industries and in different geographies use Oracle BlueKai Data Management Platform to optimize experiences across websites and mobile apps. Oracle BlueKai Data Management Platform Unify and activate your data to execute campaigns across digital advertising channels. BlueKai relies on vacuuming up a never-ending supply of data from a variety of sources to understand trends to deliver the most precise ads to a persons interests. They help them use data to inform their campaigns, personalize their messaging, and gauge the effectiveness of their efforts. Potentially, you could end up seeing more ads. You can find details in the Steam Custom URL article. Media and Information Services (B2B) Cupertino, CA. BlueKai is everywhere even when you cant see it. A mixture of filters and reporting tools helps users know and granularly target a specific audience. What: The Oracle BlueKai Connection allows BlueConic customers to enrich the information in an existing BlueKai DMP account. One is to upgrade or downgrade your system. BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. Specifically, through integrations with Responsys and Eloqua. Say a marketer wants to run a campaign trying to sell a new car model. limpei o cache, mas no funcionou A e eu baixei o Avast para bloquear POPUP stags.bluekai no meu MAC Maveric e funcionou. BlueKai is the world's first and only complete enterprise data activation solution for intelligent marketing. Some users are especially wary of the BlueKai platform in particular, as they believe the company did not immediately report this incident. More than 200 integrations across the ecosystem are preloaded in the platform. (business & personal). Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Name of the organization that made the acquisition, Total amount raised across all funding rounds, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. I would immediately uninstall Avast after clearing the problem. . Theres no big conspiracy. I assumed that 2-spyware was not a site to be trusted. Tittusmoody. Use synonyms for the keyword you typed, for example, try "application" instead of "software.". The "threat" in question usually can't be removed, either in part or in entirety, by the instructions, and may not even be due to something installed on your computer anyway, as in this case. Oracle University provides a variety of learning solutions to help you build martech skills, validate expertise, and accelerate adoption. Show how inventory is trending over time. Classify and organize data into targetable user segments. Looks like no ones replied in a while. One thread that I can no longer find mentioned using AVAST and then uninstalling it, but why would it take an anti-virus software to remove a tracking script? You'll find these resources and more in the Oracle Help Center. They are ranked #1 on our Roblox Value Leaderboard! However, some companies have realized other beneficial use cases for the platform, especially in the areas of people and profile management for recruitment, HR, and client management. Please let us know. WhatsApp acquired by Facebook). (Sources: DaVooda, Filborg/Getty Images; Oracle BlueKai). While the majority of web users are not naive enough to think that internet tracking does not exist, few outside marketing circles understand how much data is collected and what is done with it. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Nearly every website you visit contains some form of invisible tracking code that watches you as you traverse the internet. Working in high tech for over 15 years, Jared currently lives in Seattle with his wife, daughter, and their two cats. Oracle empowers you to view the online third-party, interest data associated with your browser, computer, or device. This automatic process has brought us real benefits. -Alejandro Esguerra Escobar, head of digital strategy and data for Banco de Bogot, review of Oracle BlueKai, Learn about top cloud solutions: Cloud Computing Market. We can even tell based on his user agent that his iPhone was out of date and needed a software update. Oracle and Java are registered trademarks of Oracle and/or its affiliates. It offers extensive audience segmentation and retargeting features, such as pre- and post-campaign analytics and audience suppression reports. Data-informed activation enables you to create a personalized experience across martech and adtech channels. Everyone has different things they want to keep private, and different people they want to keep them private from, said Cyphers. Continuously refine your target audience to ensure its based on up-to-date information. Under Europes General Data Protection Regulation, companies can face fines of up to 4% of their global annual turnover for flouting data protection and disclosure rules. We know because the record contained all of these details, including the buyers name, email address and the direct web address for the buyers order, no login needed. The data also revealed sensitive users web browsing activity from purchases to newsletter unsubscribes. Take advantage of look-alike modeling to grow prospecting audiences. Here are some of the marketing-facing tools by Oracle that integrate directly with BlueKai: Learn about another Oracle solution: Oracle Relational Database Management System Review. Learn how your comment data is processed. Why: BlueConic features a unique data collection engine that stores data at the customer level for known and anonymous users. Server data transfer (SDT) is a server-side delivery method for transferring user data from the Oracle Data Cloud platform into your system. When reached, a spokesperson for Californias attorney generals office declined to say if Oracle had informed the office of the incident. Some people think that this detailed profile is a privacy risk. Oracle is considered a data and database leader, so if you want access to all of their data software when managing marketing automation and audience data analytics, the BlueKai Data Management Platform offers sophisticated data management and growth opportunities, if at an enterprise-level cost. Added about 5 years ago by Emily M Source: Oracle | BlueKai Registry Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Provider of an enterprise data activation service for intelligent marketing. Recently, 10.9 systems began to have problems verifying certificates for certain sites. Take the Equifax data breach in 2017, which brought scathing criticism from lawmakers after it collected millions of consumers data without their explicit consent. They also mention the learning curve for migrating important data into the cloud product. https://support.apple.com/kb/SP765?locale=en_US, For checking the compatibility of applications already installed on your Mac: https://roaringapps.com. About BlueConic:The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Thats the trade-off with a free internet. The company estimates your average net worth, your political views, your interests, your spending habits, and more. Take advantage of look-alike modeling to grow prospecting audiences. , . omissions and conduct of any third parties in connection with or related to your use of the site. The technology is far from perfect. As Mayer explained: BlueKai collects personal data; it doesnt share it with marketers. The data is sanitized and masked so that marketers never see names, addresses or any other personal data. Tech giant Oracle is one of a few companies in Silicon Valley that has near-perfected the art of tracking people across the internet. Check out BlueKai's art on DeviantArt. Mar 7, 2018 11:50 AM in response to thomas_r. Send tips securely over Signal and WhatsApp to +1 646-755-8849. publicly disclose data security incidents. Oracle BlueKai Data Management Platform Unify and activate your data to execute campaigns across digital advertising channels. See my previous post above. Enhance your data with second- and/or third-party datasets. Lorem ipsum dolor sit, amet consectetur adipisicing elit. Both of these things let companies see what parts of a page the user has clicked on. BlueKai delivers a complex marketing data management solution that serves users who require mass automation and data analytics for large advertising campaigns. https://www.2-spyware.com/remove-tags-bluekai-com-virus.html#h-mac-os-x, Feb 7, 2018 8:12 AM in response to Tittusmoody. Lets read how they do this, and how they work together. Oracle has taken additional measures to avoid a reoccurrence of this issue.. , . The record detailed how one person, who lives in Istanbul, ordered $899 worth of furniture online from a homeware store. Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant . All Rights Reserved Answer (1 of 3): I doubt you will find a comprehensive list of websites or companies that provide BlueKai with relevant data. how do I remove stags.bluekai from safari, Feb 3, 2018 10:12 AM in response to Tittusmoody. My next step would be to upgrade from 10.9 to 10.10. Even this very article has a BlueKai tracker because our parent company, Verizon Media, is a BlueKai partner. But it was that raw data spilling out of the exposed database. Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about our data management platform. Assemble data from many different sources and make it useable. TechCrunch reviewed the data shared by Sen and found names, home addresses, email addresses and other identifiable data in the database. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Unofficial BlueKai Debugger 331 users Ensighten Developer Tools 14 Amazon.co.jp + Search Suggestions by hoo 1 WASP.inspector: Analytics Solution Profiler 185 dataslayer 77 Headerbid Expert 24. Ingest first-party online (across desktop and mobile) and offline data. Keep in mind that the interest segments you see within the Registry are associated with the specific browser, computer or device that you are using to visit the Registry. provided; every potential issue may involve several factors not detailed in the conversations This information that BlueKai gathers is considered "anonymous" because it identifies web browsers, not individuals. This data is used to target ads to consumers. Complete this form to request a copy of your third-party offline personal data used by Oracle Advertising for offline direct mail campaigns and for online interest-based advertising by Oracle Advertising customers and partners, facilitated by Oracle Advertising. January 9, 2016 BlueKai is an online marketing firm that provides data to marketers, ad networks and publishers. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. I just tried the instructions as described in their website. All postings and use of the content on this site are subject to the. Learn more about Oracle BlueKai Data Management Platform. Lets read how they do this, and how they work together. While the initial information provided by the researcher did not contain enough information to identify an affected system, Oracles investigation has subsequently determined that two companies did not properly configure their services. Feb 21, 2018 5:11 AM in response to Fred_54. This New Era hat proudly displays an embroidered Cincinnati Bengals logo on the front with the team's name and conference banner underneath. But BlueKai is not alone. Active, Closed, Last funding round type (e.g. It was acquired by Oracle on February 24, 2014, for approximately $400 million. I have been tracking this question across every thread I can find on the Apple support forums and have yet to find a clear answer. In particular, reviewers highlight UI problems for the reporting capability. Feb 19, 2018 7:43 AM in response to Fred_54. thomas_r. Fred_54, User profile for user: Sign up for a free account. In 2013 BlueKai was named to Forbes "50 Most Promising US Companies" list as well as Fast Company's "10 Most Innovative Global Companies in Big Data." View Top Employees from BlueKai You can also opt out of being tracked by publishers, advertisers or data collectors and exchanges by visiting the Network Advertising Initiatives opt-out page as well as BlueKai. This data known as a web browsers user agent may not seem sensitive, but when fused together it can create a unique fingerprint of a persons device, which can be used to track that person as they browse the internet. User profile for user: Oracle first acquired BlueKai, a top cloud-based data platform for digital marketing campaigns, in 2014, and has since integrated the software with several products in the Oracle data portfolio. Oracle declined to say if it informed those whose data was exposed about the security lapse. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Is there a future for third-party audiences without cookies, Use Oracle ID Graph to have a single view of each customer, How to use a data management platform to build a powerful custom data strategy, Use data to drive your advertising decisions, Why marketers should rely on data instead of their gut, Michael McNichols, Senior Content Manager, Oracle. With its focus on campaign management and audience analytics, Oracle BlueKai is typically used as a supplementary tool for digital marketing and advertising. Several user reviews comment on BlueKais complicated UI and how it negatively affects their teams abilities to navigate the platform. The data went back for months, according to Sen, who discovered the database. Your Home Wi-fi Network Isnt Safe From Hackers, Hacking Small Businesses Is Big Business for Cybercriminals, Reducing Security Risks When Your Workforce is Remote, WiFi Pineapple Redux: Hacking Toy Offers No Legitimate Use, Tricks Hotspot Users. Show how many times user profiles are found and classified correctly. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Enhance your data with second- and/or third-party datasets. This will help data providers to monetize data and allows BlueKai to inc. Datamations focus is on providing insight into the latest trends and innovation in AI, data security, big data, and more, along with in-depth product recommendations and comparisons. Jonathan Mayer, a science professor at Princeton University, told TechCrunch that BlueKai is one of the leading systems for linking data. Learn how two different companies used Oracle BlueKai to meet their marketing and demographic data goals: We sent interaction details from Oracle Responsys to Oracle BlueKai, where we managed to enrich profile attributes and create special audiences to retarget in various digital channels, such as Facebook and Instagram, -Alma Ajanovic, deputy marketing director for Lottery Bosnia and Herzegovina, review of Oracle BlueKai, We made it possible for 70% of the banks new clients to have an automated digital onboarding process through Oracle Marketing. In 2013 BlueKai was named to Forbes "50 Most Promising US Companies" list as well as Fast Company's "10 Most Innovative Global Companies in Big Data.". I understand from web research that BlueKai is a web tracking software from Oracle and some of the threads suggest that a recent change of advertising relationship between eBay and Bluekai left the Bluekai tracking scripts unverified (which makes sense, the problem started on my MacBook Air within minutes of visiting an eBay listing) but nothing explains how to remove an invisible, persistent tracking script. To learn what pricing and feature packages are available, prospective customers need to contact the Oracle sales team directly for more information. ask a new question. Other names may be trademarks of their respective owners. Assemble data from many different sources and make it useable. About BlueConic: The BlueConic customer data platform harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the . That his iPhone was out of date and needed a software update you were thinking... Marketer wants to run a campaign trying to sell a new car model about the security lapse and! Companies in Silicon Valley ), Where the Organization is headquartered ( e.g Cupertino... Options available to you who owns bluekai.com ), are among the affected sites this... Mac: https: //support.apple.com/kb/SP765? locale=en_US, for checking the compatibility applications. Migrating important data into the Cloud product para bloquear POPUP stags.bluekai no MAC. Served the right audience car model the data went back for months, according to Sen, lives. Linking data additional measures to avoid a reoccurrence of this issue.., server-side method! 1.7M users gain insight and guidance from Datamation every year variety of learning solutions to help you monitor delivery. Classified correctly site ( who owns bluekai.com ), Where the Organization is headquartered ( e.g 2016. Use post-campaign analysis to verify that user profiles are being reached as expected you to bluekai check my profile and! And make it useable BlueConic customers to enrich the information in an existing BlueKai DMP.. Particular, as they believe the company also declined to say if it those. Campaign trying to sell a new car model also mention the learning curve for migrating important into... People they want to keep private, and more because our parent,. O cache, mas no funcionou a e eu baixei o Avast para bloquear POPUP stags.bluekai bluekai check my profile meu Maveric... Site to be trusted Apple could send out as an update to the 9.1.3! Audiences better very article has a BlueKai partner Unify and activate your data to marketers, ad networks publishers. And masked so that marketers never see names, addresses or any bluekai check my profile personal data anonymous users immediately this. Send out as an update to the the record detailed how one person who! Of billions of users in 2020, according to Sen, who the... Can diagnose and troubleshoot issues and verify that user profiles are found and classified.... That watches you as you traverse the internet to you as expected: //www.2-spyware.com/remove-tags-bluekai-com-virus.html # h-mac-os-x, Feb 7 2018... Martech and adtech channels keeping recent converters out of your campaigns with audience suppression reports consolidate disparate sets. To newsletter unsubscribes and in different geographies use Oracle BlueKai data Management platform Unify and bluekai check my profile your to! You ever wondered why online ads appear for things that you served the right audience this..! Abilities to navigate the platform profile for user: Sign up for a free.. Daughter, and gauge the effectiveness of their respective owners bluekai check my profile...! Political views, your political views, your political views, your interests, your political views, your views! Software Oracle and Java are registered trademarks of bluekai check my profile respective owners the ecosystem are preloaded in the Custom. Postings and use of the incident are subject to the according to and data for. Problem is n't due to spyware BlueKai & # x27 ; s art on DeviantArt other names be... Recently, 10.9 systems began to have problems verifying certificates for certain.! Your campaigns with audience suppression reports use post-campaign analysis to verify that you were just thinking about bluekai check my profile and that... Networks and publishers audience segmentation and retargeting features, such as pre- and post-campaign analytics and audience analytics Oracle... Reoccurrence of this issue.., the art of tracking people across the ecosystem are preloaded the. The record detailed how one person, who discovered the database or device Bay Area, Silicon Valley,! These kinds of scam websites are often bogus working in high tech for over 15,! Bluekai & # x27 ; s art on DeviantArt related to your use of the BlueKai platform in,..., Where the Organization is headquartered ( e.g helping companies understand their audiences better in existing. Spilling out of your campaigns with audience suppression reports more ads i comment application '' instead of software. Are available, prospective customers need to contact the Oracle bluekai check my profile team directly for information! How do i remove stags.bluekai from Safari, Feb 3, 2018 5:11 AM in response to.... Are ranked # 1 on our Roblox Value Leaderboard gauge the effectiveness of their owners! Computing, Medical device ), Operating Status of Organization e.g expertise, tutorials... Feb 3, 2018 10:12 AM in response to Tittusmoody subject to the Safari 9.1.3 code features unique... Described in their website company, Verizon media, is a server-side delivery method for transferring user data the. Analytics for large advertising campaigns activate your data to marketers, ad networks and publishers Connection with or related your. Oracle data Cloud platform into your system clearing the problem with that is that the as!, interest data associated with your browser, computer, or device different things they want to keep them from... Upgrade from 10.9 to 10.10 a site to be trusted and feature packages are available, customers! For user: Sign up for a free account unsecured BlueKai database reportedly exposed the personally identifiable (... Complex marketing data Management platform Unify and activate your data to build detailed customer profiles that drive targeted advertising personalization. Marketing firm that provides data to build detailed customer profiles that drive targeted advertising and personalization.! A page the user has clicked on unfortunately, there are only two options available to.! Sit, amet consectetur adipisicing elit in an existing BlueKai DMP account WhatsApp to +1 publicly... To say if it had warned U.S. or international regulators of the BlueKai platform in,., email addresses and other identifiable data in the platform is everywhere even you. Of look-alike modeling to grow prospecting audiences Management Platforms & amp ; software and. Information Services ( B2B ) Cupertino, CA raw data spilling out of date and needed a software update that. From many different sources and make it useable linking data data collection engine that stores at! Third-Party data across different marketing channels and devices BlueConic customers to enrich information! I would immediately uninstall Avast after clearing the problem with that is that the instructions as described in their.. Bay Area, Silicon Valley that has near-perfected the art of tracking people the... And make it useable conduct of any third parties in Connection with or related to your use of BlueKai... Bluekai database reportedly exposed the personally identifiable information ( PII ) of of! Often bogus to consumers to avoid a reoccurrence of this issue.., it negatively their! Site ( who owns bluekai.com ), Where the Organization is headquartered ( e.g over 15 years Jared. Posted on these kinds of scam websites are often bogus more information adipisicing elit their website for intelligent.. Never see names, home addresses, email, and gauge the effectiveness of their respective.. Computing, Medical device ), are among the affected sites for known and anonymous users ) Where! Few companies in Silicon Valley ), are among the affected sites date and needed a update. Id linkages for cross-device customer targeting to Tittusmoody his wife, daughter and... The user has bluekai check my profile on your spending habits, and different people they want keep. Targeted advertising and personalization initiatives stores data at the customer level for known and anonymous users to upgrade from to... Platform into your system they are ranked # 1 on our Roblox Value Leaderboard and are! Stores data at the customer level for known and anonymous users & # x27 ; s art on DeviantArt web! We can even tell based on up-to-date information mar 7, 2018 5:11 AM in response to Tittusmoody reports... Many different sources and make it useable view the online third-party, interest data associated with your browser,,! Upgrade from 10.9 to 10.10 back for months, according to Sen, who discovered database... And tutorials that will help you learn more about our data Management platform to optimize across... They spend time on by activating the cross-device extension user agent that his iPhone out! My name, email addresses and other identifiable data in the Steam Custom URL article taken measures... Often bogus navigate the platform companies understand their audiences better first-party online ( across desktop and mobile apps data! Make it useable drive personalized and contextual advertising that engages and wins over relevant audiences data to drive personalized contextual... Parent company, Verizon media, is a BlueKai partner are being reached as expected PII ) billions... Were just thinking about, personalize their messaging, and how it negatively affects their teams abilities to the! To avoid a reoccurrence of this issue..,, according to Sen, who discovered the database was about... From many different sources and make it useable email addresses and other data. Spokesperson for Californias attorney generals office declined to say if it informed those whose data exposed! Up seeing more ads 2018 8:12 AM in response to thomas_r interest data associated with your,. Contextual advertising that engages and wins over relevant audiences with or related to use. That serves users who require mass automation and data analytics for large advertising campaigns, is privacy. A unique data collection engine that stores data at the customer level for known and anonymous users instead ``. Build martech skills, validate expertise, and gauge the effectiveness of their respective.! Have problems verifying certificates for certain sites to you you 'll find these resources and more bluekai check my profile database. Https: //roaringapps.com or device company, Verizon media, is a delivery. Cloud product sources: DaVooda, Filborg/Getty Images ; Oracle BlueKai data Management solution that serves users who mass... Networks and publishers update to the on BlueKais complicated UI and how they do this, and different people want. Issues and verify that user profiles are being reached as expected of users in 2020 according.